Hungarian Digital Football Benchmark: 2nd Edition

In January (2019) the inaugural Hungarian Digital Football Benchmark Report, analysing the digital reach of Hungary’s NBI clubs, was first published.  With the 2019/20 season now underway, we have decided to bring forward publication of the 2nd Edition, and are proud to announce that the Summer/Fall 2019 Edition of the Hungarian Digital Football Benchmark Report is now available on request.

The Report offers a high-level overview of the digital reach and performance of NBI and, for the first time, NBII clubs, assessing how the four most popular digital platforms used by Hungarian clubs are used; Twitter, Facebook, Instagram, and YouTube.  The 2nd Edition of the Report also marks the first time that YouTube subscribers have been added to clubs Digital Community tallies, having not been included last time out.

It should come as little surprise to followers of Hungarian football that Ferencvaros have retained their crown as the club with the largest Digital Community, the current NBI champions leading the way in follower number on all four platforms under consideration.

There has also been no movement in the top 7 places of the NBI Digital Community League Table, however, newly promoted ZTE enter the table in a highly respectable 8th place.  At the bottom, fellow new boys Rákóczi Kaposvár prop up the standings.

At NBII level, Győr leads the overall Digital Community League Table with a following of over 56,000.  Vác, Vasas,  Haladas, and MTK Budapest, covering 2nd to 5th respectively, all have Digital followings of 10,000+.

Notably, while all NBII clubs are present on Facebook, the majority of clubs are yet to sign up to Twitter, possibly the #1 digital platform for football fans around the globe, Instagram, or YouTube, suggesting that work is still required to improve the digital reach and awareness of the NBII and its clubs.

While there have been some minor changes to the Report, one feature that remains is the inclusion of the Social Media Directories detailing the social handles and accounts for all NBI and now NBII clubs.  I would encourage you to get social, to start following, and help to grow the reach of Hungarian football.

To request a PDF copy of the full report, please send a mail to and we will arrange for a copy to be issued as quickly as possible; requests for individual bespoke club reports will also be considered.